"The Audience!"
All media texts are made with an audience in mind. Generally, but not always, the producers make money out of that audience.
The Importance of Audience Research
Media audience research is important for advertising agencies which are aimed to target the right audiences. As all of the media messages are produces by keeping the target audience in mind, therefore, through media audience research it is assumed that you are fulfilling the aim to produce the right message. If audience does not take interest in any advertising message then it is of no value and it gets a sunk cost for the company. Therefore, before making a media message to go through a media audience, research is very necessary.
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